Improving my Social Media Skills

If you have read my recent blog posts, then you know that I am trying to evolve as a business owner and entrepreneur. I am already getting better at planning my time, which I talked about in my last post .

Another thing that I had prioritized to do was to define my target customer. Defining a target customer is very important for streamlining marketing so I don’t aim to wide when spreading the word about my business – of course, the more that knows about my products and services the merrier, but it would most likely weaken by branding and waste a lot of my time that I could otherwise spend on business development.

I have had a vague idea of my target customer for quite some time, but hadn’t put it down on paper before I watched the Skillshare class Instagram for Business: Build an Engaged Community by Tyler McCall. I really enjoyed this class and I felt I learned a lot – if you want to get better at marketing your brand on Instagram, then this class definitely for you. I took this class as a part of a Skillshare workshop to learn how to master Instagram for my business/brand. I am looking forward to furthering my skills, and can’t wait to see what the next to classes in the workshop has in store for me.

The assignment for Tyler’s Skillshare class is to take what I have learned and make a post for Instagram and also write what type of image and caption I chose and why. My head is full of ideas and I am eager to see what I come up with.

Prioritizing my ‘to do’s

I am sure I can’t be the only creative person with a mind overflowing with ideas which lead to several lists of ‘to-do’s. I come up with ideas faster than I can make them happen. I try to organize using Trello, but I am a very visual person and I like writing and drawing on real paper too, so often I end up with lists on several sheets which I then have to boil down into digitized lists on Trello that I then later have to remember to refer back to. I am a huge lover of efficiency and the ease of digitized all-in-one-place that Trello gives me, but somehow I am more drawn to looking at paper than lists on screen, so more often than not I forget to check my long term planning Trello to-do lists and only refer to my daily and weekly to-do lists in my paper agenda. So one step on my journey to evolve is to train my planning and execution skills for long term ideas and plans.

Since June is coming to an end I have been thinking about setting up a goal for July and one of the points from my long term to do lists is to blog more regularly, so my next monthly resolution is to

Blog more often – preferably at least once a week.

my goal for July 2019

This means that by the end of July I should have posted on my blog at least 5 times. I am excited to and a bit skeptical at the same time – lets see how this goes.