If you have read my recent blog posts, then you know that I am trying to evolve as a business owner and entrepreneur. I am already getting better at planning my time, which I talked about in my last post .

Another thing that I had prioritized to do was to define my target customer. Defining a target customer is very important for streamlining marketing so I don’t aim to wide when spreading the word about my business – of course, the more that knows about my products and services the merrier, but it would most likely weaken by branding and waste a lot of my time that I could otherwise spend on business development.

I have had a vague idea of my target customer for quite some time, but hadn’t put it down on paper before I watched the Skillshare class Instagram for Business: Build an Engaged Community by Tyler McCall. I really enjoyed this class and I felt I learned a lot – if you want to get better at marketing your brand on Instagram, then this class definitely for you. I took this class as a part of a Skillshare workshop to learn how to master Instagram for my business/brand. I am looking forward to furthering my skills, and can’t wait to see what the next to classes in the workshop has in store for me.

The assignment for Tyler’s Skillshare class is to take what I have learned and make a post for Instagram and also write what type of image and caption I chose and why. My head is full of ideas and I am eager to see what I come up with.